It’s Time to Make Climate Restoration an Idea Whose Time Has Come.

What does that mean, exactly?

“An idea’s time comes when the state of its existence is transformed from content into context.”
Werner Erhard, The Hunger Project Source Document*

Before you became a parent, parenthood was something you thought about.
You read the books. You had opinions. You made plans.

That was parenthood as content—something you could agree with, disagree with, prepare for.

But the moment your child arrived, everything shifted.
Parenthood became the context of your life.

It wasn’t just something you did—it became the space from which you lived.
Every choice, every moment, every plan now existed inside this new reality: you are a parent.

This is the transformation we now need—for our generation to step into the role of parents to future generations.

Not metaphorically, but existentially.
To make every choice from that context:
What kind of world are we giving to our children’s children?

As content, it’s a position—one of many climate solutions. It competes, it explains, it defends itself.
But as context, Climate Restoration becomes the foundation from which all meaningful climate action emerges.

It is not in agreement to or in opposition to Net Zero, Ocean Iron Fertilization, Plastic Cleanup, Carbon Credits, the Bamboo Industry, or Sustainable Waste Management.

It is the space in which all of these happen.

Climate Restoration is the commitment to give Earth’s children a livable planet.
A world they can thrive in, and one we can be proud to pass on.

When Climate Restoration becomes context, we stop asking “Should we?” or “Is it possible?”
And start asking “How fast can we?”

Watch this short Message from Future Generations,
read The Truth About the Climate,
and sign the Climate Restoration Pledge.

Message from Future Generations,

Then invite others.
Because a context isn’t declared by one voice—it’s created by many.

It is time to make Climate Restoration an idea whose time has come.
Let’s do it, together.

With hope,
On behalf of Future Generations


* From The Hunger Project Source Document, by Werner Erhard

What causes an idea’s time to come? An idea’s time comes when the state of its existence is transformed from content into context.

As a content, an idea expresses itself as, or takes the form of, a position. A position is dependent for its very existence on other positions; positions exist only in relation to other positions. The relationship is one of agreement or disagreement with other positions.

Context is not dependent on something outside itself for existence; it is whole and complete in itself and, as a function of being whole, it allows for, it generates parts-that is to say, it generates content. Content is a piece, a part of the whole; its very nature is partial. Context is the whole; its nature is complete.

When an idea exists as a position (when it is a content) then it is an idea whose time has not come. When an idea’s time has not come, whatever you do to materialize or realize that idea does not work. When an idea’s time has not come, you have a condition of unworkability in which what you do doesn’t work, and you don’t do what works.

When an idea is transformed from content to context, then it is an idea whose time has come.

When an idea is transformed from existence as a position to existence as a space, then it is an idea whose time has come.